Welcome to Science by the Slice! We're excited to host this hybrid event. We'll meet either online or in in-person at 700 Park Offices Drive, (behind the Boxyard) to hear this month's speaker while we enjoy pizza, but space is limited. Online viewers will join live remotely via Sigma Xi's Facebook page. A zoom link will also be sent out to registered attendees.
Social Media & Science Misinformation: Practical Strategies for Scientists
NOTE: This talk will run from 1:00 PM - 2:00 PM
About the talk
As misinformation increasingly shapes public understanding of science, researchers are no longer just knowledge creators—they are essential communicators. This workshop equips academics to use social media strategically without becoming “influencers.” Participants will learn
how platforms function, how to select low-risk, high-impact engagement strategies, and how to respond to misleading claims clearly and responsibly.
Grounded in real-world examples from science communication, the session emphasizes practical, sustainable approaches that align with professional norms. Attendees will leave with ready-to-use tools, templates, and a realistic plan for sharing credible science, maintaining trust, and navigating online spaces shaped by misinformation.
Speaker Bio
Véronique Koch is a Senior Multimedia Producer at Duke University and a three-time Emmy Award–winning science communicator specializing in how scientific information reaches public audiences in the digital age.
With a background in marine biology and experience producing for Discovery Channel Latin America, PBS, and institutional media, she has built a career translating complex research into clear, engaging content designed for real-world media environments. At Duke, she leads the development of short-form video series that bring cutting-edge research to broad audiences, with a focus on clarity, accuracy, and trust.
Her work increasingly focuses on the challenges of communicating science in spaces shaped by misinformation, including how researchers can engage strategically, maintain credibility, and respond effectively to misleading claims online.
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Virtual attendees:
Use the following URL to join Science by the Slice live on Facebook: www.facebook.com/SigmaXi/
We will also provide a zoom link to view the event to registered attendees. Please RSVP only once. RSVP to either join in person or virtually.
Science by the Slice is free and open to any interested members of the public, as well as science journalists and science communicators of all stripes. Feel free to extend this invitation to anyone who might want to attend.
Did you miss past Science by the Slice events? Check out our videos and podcasts of previous speakers: http://www.americanscientist.org/science/
Talks are co-organized with Science Communicators of North Carolina (SCONC). The RTP chapter of Sigma Xi is a co-organizer and co-sponsor, and encourages any interested scientists to get involved with the chapter and its upcoming events.
